of all the blog and all the video I have read views and covered building a constructive marketing plan for the launch of my own clothing line (Perfect Disaster) I have taken the time out to compile a list of great marketing idea's and some major No No's that will help you build you're brand and keep you're line alive so with that being said we will start with the things to avoid!!
1. Know who you are: If someone is interviewing you or just in general conversation and ask you "what does you brand stand for?" and you draw a blank then you have no identity and you don't even know what you want to stand for I mean what's the point in building a voice if you don't know what to say?
2. Wouldn't take it if you gave it away: I can not tell you how many time I had to go back to square one before I had a launch line ready. it is good to have a strong enough crew and/or friends and family to test your line or be able to tell you that what your doing is not good. Also you need to be strong enough to hear and take in the things that need to be changed.
3. You ain't bout that life: urban clothing or indie brands start to give people the freedom and expression to show their struggle their story. So if you create a line on someone else's struggle or one that is totally made up eventually people will see you for who you are and it will be all bad from that point on. Let the story of your brand be YOU'RE story!! #noposers
4. That's all you got: so you got a brand with a few cool shirts one in particular that sends your brand to the spotlight you're line is a few months old and all you have are those same style shirts and nothing else so just as the wave of spotlight rolled in it washed yo ass right back out. This is all because you became a one trick pony to come in the industry and stay a float you have to have the ability to ride the wave and change with the seasons if you keep a narrow and closed minded you will stay underground point blank period.
5. Straight copy cat: now a days a lot of clothing lines take the ideas of another trending item from another brand and add their own spin but when you do that often you are walking the line of copying an idea all together so originality is always a great thing.
6. Too much marketing: A bullet proof marketing plan and execution is always a great thing (I am a marketing major trust me) but if your clothing ain't ish (quailty, design..ect) then trust me marketing does not mean a damn thing do not depend all on marketing your clothing needs to be able to speak for it's self.
Now that we have covered all the don'ts lets have a little fun with the marketing tips.
1. Brand champions: sometimes with branding to take your line to the next level its about who you know reach out to fashions shows, local TV shows, celebrities to wear and back your line word of mouth is always a great way to create a buzz just be sure its coming out of the mouths of people who have a large listening crowd.
2. Social Media: old but never fails even the most successful clothing lines use social media to promote their lines so make sure your line has Tumbler, Pintrest, Instagram, Facebook trust me these FREE ave to promote are a great thing.
3. Blogs: contact some of your popular blogs and ask them to write a small article on your line it does not have to be all fashion blogs it can be your fav. gossip blogs. Also creating your own blog and youtube is a great way to gain an audience based on you and what you bring to the table.
4. Fashion and Trunk Shows: If you know some models or have some really stylish friends grab a few of them and a few pieces from you're line and have them put on a fashion show for you to record and put on the internet and youtube after it is edited of course. Also attending trunk show are a awesome way to market and sale items from your line.
Well that about sums it up for now I will do a video later on to talk about these things more in depth but I really hoped that helped you guys out comment like add me on google plus until next times!!
